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Claimant's opinion: No one could help solve the problem.
We added AT&T to claim # 8898240-265448 as we feel AT&T and DexYP-Dex Media both dropped the ball on this one.We were contacted by AT&T's Case Manager Danielle, from the President's office in Dallas, Texas. She asked a lot of questions and gave us a decision that AT&T was not responsible for the error in printing "The Real Yellow Pages". Danielle advised the DEXYP-DEX Media was responsible for the error, not AT&T. Reference case #IN1900579, she said we should contact the Escalation Team at DEXYP-DEX Media and have them contact her at AT&T so she could explain to them.Sounds like we are getting the run around again.None of this is a solution to our problem-lost sales due to lost contact with our customers. Not seeing us in the phone book, most customers will think we have gone out of business!!
"Executive Care spoke with the client:I have spoken with Carolyn. As she stated they had a listing in the directory that printed the wrong order and spelling of their name: "Brothers Automatic Transmission Service, Inc Ross" which put it in the Bs instead of the Rs for the correct name of "Ross Bros Automatic Transmission Service, Inc". I explained to her that all listed information in the print phone directories is controlled by service orders from the telephone company that supplies the listing information (in this case AT&T). I also explained to her that the 15% adjustment that she received was a courtesy adjustment from us since this was not our error and that listing is not actually anything we bill for. The item we do bill for (a double quarter column ad under Transmissions Auto) was correct. The client mentions in her review that her bold listings were also gone. She did previously have bold listings under 2 different headings in the yellowpages and a bold listing in the white pages but by her admission they reduced their print and online presence this year and the only print item the client signed a contract for was the “DQC” in that Jeffersonville (Southern Indian Area) directory. I advised Carolyn that if she is looking for further compensation, she would need to go to the source of the error (AT&T).The client said she understood how it worked now and she may need to update her review to direct it to AT&T."
This claim will remain posted until resolved.
Businesses pay substantially both for advertising and for phone service with associated phone directory listings. They should be able to expect a reasonable degree of competence. I would have thought that a client of 50 years would have deserved better treatment. Incorrect listings can cause a lot of financial loss, as Ross knows to its cost.
If a 50 year listing of Ross Bros changing to a nonsensical "Brothers Automatic Transmission Service, Inc Ross" didn't trigger some alarm bells, then it should have done. Correct programming can flag unexpected changes and most businesses use such programming. If AT&T was going to change a listing, it should have verified it with the customer.
I can't make out from the complaint, response, and update why the company lost its listing in the Southern Indiana YP directory. Did Ross not renew, or did the rep drop the ball? From the original statement it sounds as if the Louisville rep DID follow up as one would expect. Did an automatic renewal fail to process, did the YP rep fail to contact the business, or did Ross literally cancel?
Regardless, it is clear to me that AT&T needs to take primary responsibility for this mistake and the resulting loss of business to Ross. However, it also appears that DexYP may have some responsibility if their renewal process failed.
I cannot put an actual dollar amount on AT&T's liability, however; a judge would have to look at Ross's business records and make that call if AT&T does not make a satisfactory offer.
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