Public Mediation

Lowes and the Muslims- where woould Jesus shop?

M. D. vs. Lowe's (Headquarters)
1000 Lowes Blvd., Mooresville, North Carolina, 28117-8520, United States
Amount Involved: Other terms
    • Status: In Negotiation
      This claim has posted for public comment and negotiation. It will remain posted until resolved to the claimant's satisfaction. Suggest a resolution to help these parties reach a settlement.
       (seeking public comment)
    • Claimant Seeks: 2 non-monetary items.
    • Claim #: 1178580
    • Amount Involved: N/A
    • Filed On: Dec 13, 2011
    • Posted On: Dec 24, 2011
    • Complaint(s):
      • Policy
      • Punked by the religious Right
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Statement of Claim
Complaints Involved (2) - View
Claimant says:
"Lowes home improvement has pulled their advertising sponsorship for TLC's All-American Muslim. The question is why?

Lowes states that:

“It appears that we managed to step into a hotly contested debate with strong views from virtually every angle and perspective – social, political and otherwise – and we’ve managed to make some people very unhappy,” "Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views... "As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance."

I'd like to know which "topic" they are referring to. Muslims? Right Wing Christian ? Reality TV shows? Nice Rhetoric, but Lowes come'on, you're dancing around the real issue here in my opinion seems you just got punked by a Christian right fringe group that's fearful of other religions.

and here's another zinger from Lowes:

“We have a strong commitment to diversity and inclusion, across our workforce and our customers, and we’re proud of that longstanding commitment.”

I'd like to put Lowes defense of their ad policy to "the shoe is on the other foot" test. Let's ask a few what if's:

If the show you were sponsoring was about the Holocaust, and the group sending you the petition letters to pull the ads were Holocaust deniers would you pull the ads? That would certainly be a controversial, "lightning rod" topic, wouldn't it? So would you "respectfully defer to communities, individuals and groups to discuss and consider such issues of importance"?

Let's say, the show was about a Christian topic and a group of atheist's objected and asked you to pull the ads in the name of freedom of non-religion. Would you pull your ad to appease them?

How about Hindu's? Jains, Sufi's, or Buddhists? Would you pull your ads from shows about any of these religions just because the topic might offend a small (or even a large) group of people who oppose those religions?

Lowe's its time to do the right thing. Admit that you were wrong and reinstate the ads. Show you have some back bone and integrity apart from PR rhetoric and spin control and risk angering a few fanatics with petitions in favor of supporting American values of tolerance and education.

In any event, please answer the questions I've listed above so America can better understand the real reasons you pulled your ads on All American Muslim and then decide for themselves if youi live up to your stated policy on "inclusion and diversity...""
...
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What Claimant Wants Hide
Non-Cash
What By When How Much
1. Change of policy: Don't yield to pressure groups and come clean on the reasons that you pulled the ad on All American Muslim. Dec 28, 2011 N/A
2. Information: please answer my questions about what you would do if the fringe groups were peititioning you to pull your ads from shows on Christian or Jewish related topics. Dec 28, 2011 N/A
Cash
1. Monetary items with amounts to be determined: Give every Muslim in American a $25 store credit Dec 28, 2011 TBD*
Non-cash: 2 items
*Amount shown is not final: total will increase when pending amount(s) are known and entered.
  • 0
Do you agree with the claimant’s demands?  (If you are a party to this claim, click here.)

Respondent's Counteroffer

There has been no response to this claim from Lowe's (Headquarters). This claim will remain posted until resolved
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  • Contributed Solution: by Salmon Koenig On 06-29-2017
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    Boycott Lowes. Muslims are top earners in the USA. They've become a significant consumer block. They shouldn't shop at Lowe's. More...
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Is this a fair resolution?
  • 2
  • Contributed Solution: by Ehsan Samavatian On 06-28-2017
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    The AAM show seemed to portray the positive side of Muslims and I would have thought Lowes would have been doing a public service to support the show. More...
If you are a party to this claim, click here.
Is this a fair resolution?
  • Comment: by Dr Sam Katz — Online mediator
    • On: 04-16-2012
    View more
  • I can see they Lowe's was in a tight spot with the religious right but seems they should have taken the higher ground and just explained why they were sponsoring the All American Muslim show instead of running away with their tails between their legs. The AAM show seemed to portray the positive side of Muslims and I would have thought Lowes would have been doing a public service to support the show.

    I stopped shopping at Lowes because I don't like managements that lack backbone--Plus I found the new Home Depot is much improved and cheaper on some items.

    Praise the Lord and pass the cordless drill....
  • Comment: by Paul Anastasiu — Online mediator
    • On: 04-16-2012
    View more
  • such a shame Lowes chose not to respond to this complaint.

    I'm directly interested in the answers for the questions posted by the claiming party.
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