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How to Resolve a Complaint with any Store or Retailer

Retail purchases—whether at a store, through an online retailer, a mail-order catalog, or by phone from a TV ad or infomercial—are the most common transactions we make. So it’s normal to have problems occasionally—and for retailers to be accustomed to handling them.

Obviously, most merchants understand that earning your goodwill is an ongoing process, and your lifetime value as a customer is worth considerably more than any single transaction. Everybody has heard the saying, “The customer is always right.” But most of us know from experience, between one store and another there can be a lot of variation in what that means when you’ve got a problem. ...more
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