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How to resolve a complaint against the Better Business Bureau (BBB)

While the Better Business Bureau’s core goals are laudable, a growing number of media and online reports reveal serious problems in the structure and practices of individual branches, and perhaps the entire organization. Reported problems include conflict of interest, aggressive marketing practices, bad ratings for good businesses or good ratings for bad businesses, and uneven application of rating criteria.

The BBB was founded in 1912 to combat marketplace fraud; its stated mission is “to be the leader in advancing marketplace trust.” For decades it functioned well as an organization for industry self-regulation—so well, in fact, that consumers have come to think of it as a government agency. It is not. ...more
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