When Fortune 500 companies, top Korean Groups, leading international law firms, and elite consultancies, such as Bain and Monitor, look for Korean-facing market entry, business strategy, coaching, and advice—they turn to Bridging Culture Worldwide and Don Southerton. With over 35 years’ experience, Don Southerton is the definitive authority on Korean-facing global business--from market entry, recreation, automotive, golf, and QSR sectors to New Urbanism and Green technology. When problems and challenges surface in development, launch, or fulfillment, we provide sound solutions and comprehensive strategies. Don's Korea and market entry expertise has been extensively covered in The Economist, Branding in Asia, Bloomberg TV, The BBC World News, US Korea Connect, eFM Seoul, The Wall Street Journal, Korea Times, Korea Herald, Yonhap, Forbes Magazine, CNN Fortune, and a growing number of local American and Korea media sources and interviews.
My professional experience
Bridging Culture Worldwide (2004 To Present)
CEO and Founder
My Certifications, licenses, affiliations, awards
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Official Tae Kwon Do Hall of Fame
My Publications and media content
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Numerous books, articles and publications